Being clear about which social media platforms your business should use—and how to leverage them to meet your objectives—are fundamental questions many agencies gloss over. Should you be chasing after engagements, amassing likes and followers? Or hunting down leads for business action? When does social media marketing reap real returns?
Crafting a successful social media strategy that works for your brand, industry, market segment and budget demands careful legwork. To hit the sweet spot of effective social media marketing, you need both creatively curated content that meaningfully engages your audiences AND optimized media placements.