collateral-posm-ooh
that are optimised for a digital age
that establishes your distinctive character
Printed collateral, point of sales materials (POSM) and out-of-home (OOH) advertising remain important tools in clinching sales in the last three feet. But digital marketing has decisively changed how effective print advertising looks like.
Today, the best print advertising elevates the experiential appeal of shopping at brick-and-mortar stores, and participating in interactive live events and roadshows, by connecting them to sensory rich Augmented and Virtual Reality (AR/VR) experiences.
They also provide a gateway for customers to connect their in-store experience with a wider digital network of product videos, real-time reviews, interactive games and other online content.
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